In August of 2011, MA Interactive secured several new Internet marketing clients. Two of the new clients for MA include a healthcare consulting company focused on concierge medicine and a large heating and air conditioning company providing residential and commercial HVAC services. Two distinctively different clients with one common goal - win more customers. "As a company we have begun to focus our efforts on delivering a sustained marketing effort through retainer based Internet marketing programs. Retainer based programs are highly effective and work for practically any client. These two clients will be great examples of it and are pleasant additions to our client portfolio," said Mike Templeton Principal at MA Interactive.
MA serves a variety of Internet marketing clients including but not limited to healthcare, real estate, professional services and manufacturing. A great deal of MA's success is its ability to listen, learn, and then apply a program. MA's programs start with a clear understanding of the client's business strategy and goals. "Once the client's goals are understood, MA dials-in the right mix of Internet marketing media to achieve the client's objectives" said Templeton. The programs for these two clients, although distinctively different in applied creative, media mix, and tactical execution, include a similar foundation in a core set of Internet marketing components. These programs both include social media, content marketing, search engine optimization, and pay per click advertising. The healthcare consulting company with its business-to-business focus is skewed more toward search optimization, business based social media, and content marketing. On the other hand, the heating and cooling company with more of consumer center tends to focus on local search optimization and citations, pay per click advertising, and consumer based social media.
"In order to stay on top and win the hearts and minds of the digital consumer, it's imperative that you orchestrate an active and sustained Internet marketing effort," said Mike Templeton. "That's why we believe so strongly in the development of retainer or subscription based programs like ours," added Templeton