MA Interactive Group, a leading digital agency located in Northfield, IL has been secured by local Chicago-land retailer Fireplaces Plus to establish and develop a new content management based website design. Located in Vernon Hills, IL, Fireplaces Plus is a premier retailer of the finest handcrafted fireplace furnishings and home hearth designs in Chicago’s northwest suburbs and surrounding areas. Despite having the latest, top of the line fireplace furnishings and accessories, Fireplaces Plus could not apply these same principles to their current website.

MA Interactive Group will replace the current Fireplaces Plus outdated Flash website with a brand new website design that uses a Drupal content management system (CMS). The Drupal CMS will provide MA with the range they need in order to creatively design and develop the website without restrictions and at the same time offer the client and their staff easy editing at any time. The new design will incorporate lead generating and nurturing elements prominently throughout the site and leverage the latest web 2.0 technologies, all the while showcasing all that Fireplaces Plus has to offer through professional, customized web design.

The new Drupal website design will apply Search Engine Optimization (SEO) friendly design and development. This will be crucial, as MA will also create a customized Internet marketing program for Fireplaces Plus. Fireplaces Plus’s current website lacks visibility across all aspects of the web and MA hopes to change this with the implementation of social media program, a blog/content program, and an organic search program. MA will work with Fireplaces Plus throughout the entire project allowing them to provide feedback regarding anything from the HTML execution to the general integrity of the site. “After all, we are both working for towards one common goal, and that is to reach new customers and generate higher revenue”, says Mike Templeton, principle at MA Interactive Group. “Today content on the web is king. Fireplaces Plus’s new Drupal website design will make executing content focused SEO initiatives so much easier”, added Mike. The website should reach maximum visibility across all major search engines in no time.

About MA Interactive Group
MA Interactive Group is located in Northfield, IL. Its partners, Michael Templeton and Allan Yalowitz have been serving the Internet marketing needs of the nation since 1995. Michael Templeton as a marketer and strategic leader on the Company side and Allan Yalowitz as a director of interactive media and design on the agency side and now collective as MA Interactive Group. MA provides Internet marketing services including branding and strategy, web design and development, mobile marketing, social networking, and search engine marketing.