After several months of careful planning, wire framing, workflow optimization, and strategy, MA Interactive has introduced a new non profit web design supporting the Morton Arboretum's Donation (Support Us) and Membership web marketing programs. These web commerce systems, in rework for the past year, have been redesigned to improve engagement with web visitors, and ultimately the development of new donations and members for the non profit - Morton Arboretum.
The Morton Arboretum, located in Lisle, IL. offers one of the largest collections of woody plants in North America encompassing 4,100 acres and showcasing over 222,000 different species of plants from 40 countries. To continue to sustain it's work and contributions to the community, The Morton Arboretum relies on the assistance of members and donors. The new web design willsupport this effort.
One of the fundamental shifts in the non profit's web design, was the creation of distinctive channels for member and donation content and messaging. In the Arboretum's prior web design, these functions were intertwined as one in the same. Over the past several years, acquisition of new members and support through the web had been severely limited. "The development process was long, but well worth it! We expect the results of the new Membership and Support Us areas to speak for themselves" said Michael Templeton of MA Interactive Group. Templeton added "With the new web commerce system, we look forward to admiring the Morton Arboretum's future membership and support successes".