Is your website doing what it's supposed to for your business?

How long does the average visitor spend on your site before deciding to stay or leave to view a competitor? Five seconds. The old adage remains true even online: you've got one chance to make a good first impression. Are your visitors impressed?

The right combination of web ingredients -- great content, messaging, personality, logical or otherwise engaging navigation, usability and appearance -- is the deciding factor in making a lasting and positive impression, and ultimately winning people over to your side. Coming up with the right mix of these critical ingredients is no easy task and spells the difference between an experience that leaves your guests gushing and hungry for more or rushing home to meet the babysitter.